Brand Editorial at Seven Springs | Kim Stockwell Photography

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Feb 24, 2020

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I’m so happy you are here, and I’m excited to share more of my life with you in this space! I’ll be posting content from weddings and editorials I work on, in addition to providing a resource for answering some questions I get most often about wedding planning and helpful tips for engaged couples. I also can’t forget to share updates on what my two kiddos are up to these days either! They are growing and changing so fast, and they definitely keep me on my toes. Thank you for joining me in this little corner of the internet!

“If you can dream it, you can do it.”
Walt Disney

The Editorial Concept

Today, I’m sharing some of my favorite detail photos from the shoot I curated for my rebrand launch. My design aesthetic is sophisticated, joyful and thoughtful, which is exactly what I hoped to accomplish with these design details. With cheerful blooms designed by C ourtney Inghram, a color palette of French Blue hues, terra-cotta, blush and cream, and a stunning backdrop at Seven Springs, there is so much goodness for the eye to behold!

The Design

As I was wrapping up the first portion of my rebrand journey, I now had clarity on the direction of my business. Jordan Cotton, my brand strategist and designer, curated the mood board that she would be using to create my new logos and overall brand package. I started conceptualizing various design ideas for the styled shoot so that I could refresh content for my new website. With a shoot date of mid-January, I considered my opportunities and limitations.

I decided my goal would be to use the brand strategy that Jordan laid out as the ultimate inspiration for the shoot. That meant: luxurious but approachable, tailored, charming and joyful. I used my new brand color palette and tried to make intentional decisions on vendors, venue and details that would fit my brand concept.

Concerned that there could be a snowstorm at the time of the shoot, I was conscious to choose a venue that fit my brand with its INDOOR spaces. Seven Springs fit the bill. It is charming, historical and elegant but in a relaxed, Southern sort of way. I fell in love with its Manor House, which is original to the property (circa 1725). The grandeur of the fireplaces and windows drew me in and my creative wheels started spinning.

I love floral designs that are created in a natural-looking, organic manner. I am inspired by how things grow in nature and seek to emulate that appearance in my designs. When I first saw this grand fireplace in the Manor House, I immediately envisioned a “living garden” type of installation here. I wanted the greenery and flowers to feel as though they started growing within the estate and have slowly crept up onto whatever is in its path over time. Courtney did such a great job bringing my vision to life with the use of greenery and seasonal blooms like hellebores, berries and sweet peas.

I continued this concept of a lush, garden-inspired aesthetic onto the tablescape. Large arrangements took over the center of the table, perfectly balanced by the neutral hemstitch napkins and tableware. I incorporated pops of the French blue, a signature color in my brand, in the cake design and table linens. I love the joyful vibe of the color and it brought so much warmth to the design.

Another key design element was the sweet pea flower. It is our signature flower and is incorporated throughout my new branding. I’ll be sharing more details on the background story of my love for the sweet pea in one of my next posts!

Sweet peas come in a gorgeous shade of “brown” (or more of a rich, terra-cotta color in my opinion). Courtney sourced these beauties for a special touch on our place settings and in various uses throughout the entire shoot design. I especially love this bouquet of all brown sweet peas!!

Shoot Day

I was blown away by how much love and support was shown to me and my business as I put the details of this project together. There were so many amazing vendors that were willing to help and jump in on the shoot day to make my vision come alive. It was also such a special treat to work with Bella Belle to have one of their gorgeous pair of heels to photograph! The Viola style was perfect with the subtle hints of blue! Swoon-worthy for sure.

Film photographer, Kim Stockwell, is simply amazing, y’all. I first worked with her a couple of years ago and immediately was a fan of her work (and her as a person). I love the nostalgic quality of her images and the way she captures the light. She also has an amazingly creative eye for design and fashion! I appreciate a photographer that will fix my hair and fluff my shirt when I’m looking like a hot mess!!

I couldn’t have pulled this shoot together without all the helping hands of my family and right hand-lady/one of my lead planners: Tiffany. My mom and grandparents were there setting up and breaking down, making sure I drank water, and corralling the props. My husband did a lot of heavy lifting and was my comfort in all of the craziness of the day. Jordan came and helped style my brand stationary, pack and organize props, and assist with creative direction with my new brand in mind. My mother-in-law was the keeper of my kiddos all day. She even brought them to the venue for a few family pictures before taking them back to her house for naps and dinner.

It truly takes a village to run a small business, and I have such an amazing support system. I ended the day full of gratitude for the people in my life, new friends and old, and for this little business of mine.

Enjoy more of my favorite photos below!

Much Love,

Jamie